Have you recently received an email from Google telling you to publish your website? This might look like an offer that’s too good to be true, simply because it is. Google’s free website is not what you think, nor does is it necessarily the best thing for your business.
Google’s Free Website: What Is It?
If you have a Google My Business (which we strongly recommend), you’ve probably gotten a flood of notifications from Google telling you to publish your website. You might ask yourself why you need to publish a site with Google if you already have a fully-functional, professional website for your business.
Google My Business Website
This website from Google is an integration with Google My Business that works for owners who don’t currently have a site for their company. Google gives businesses the chance to build a free website without worrying about server space or a domain name. All you need are the tools Google gives you in the GMB dashboard.
This offer doesn’t work, however, if your business already has a website.
Google’s free offer and your company’s website are two separate entities. The two are not linked in any way. Therefore, you may be confused why you’re getting emails from Google telling you to publish a site. We strongly recommend not to do this if you already have a website – there are a few reasons why.
The Downside to Two Websites
First, we recommend steering clear of Google’s free website because it will confuse your customers. It’s better to have one business website for your clients instead of making them choose between two sites. We’re in favor of spreading your business listings across the internet but we also strongly recommend against duplicates, which is what you’d be creating with Google’s offer.
We also don’t recommend using Google’s free website because it only works on Google. If your customers like to utilize a different search engine, like Bing or Yahoo, they’ll find it difficult to locate your website. Turn The Page builds websites that are optimized for every search engine, even though we are a Google Premier Partner. We believe that your customers should always be able to find you, regardless of their search preferences. This Google-centric website may cause you to miss out on vital new leads and sales that use other search engines.
We all know that Rome wasn’t built in a day. Google proudly promotes that anyone can build a website within 10 minutes, but that is not long enough to create a well-designed, functional, SEO-friendly website. This free website is limited in what it does, who it reaches, and how it appears.
Trust the Website Development Experts
Turn The Page has years of experience when it comes to designing and developing websites. We build successful websites that will dominate the competition on mobile and desktop. Go ahead and ignore Google’s reminders about publishing your website. We’ll take care of your online presence.