You may be familiar with WordPress.com as a blogging site, but are you familiar with WordPress.org? The latter is a content management system (CMS) that is preferred by developers for building websites. Turn The Page St. Louis uses WordPress to build all of our custom websites. Discover why we prefer this CMS:
About 19.5 million websites are developed on WordPress. For some perspective: Drupal, the next most popular CMS, only has 656,000 sites. So what sets WordPress apart?
Developers Like the Flexibility
WordPress is an OpenSource platform, which means that different developers and programmers throughout the world make contributions so that there are regular updates. WordPress improves more often than any other platform.
What a lot of people don’t know is that WordPress is just the framework. Themes are applied in order for a website to take shape. A lot of the themes you’ll find for sale in WordPress are generic templates that load slowly and will gradually lose your clients over time. Turn The Page’s developers customize every theme for every client, no matter the size of the website. We’ve even developed our AMP template to help your website load faster than ever. The difference between a website and a well-built site is the time and care taken to program the site to work at top capacity.
Users are Grateful for the Familiarity
WordPress is quickly becoming a familiar household name, not unlike Microsoft Office. The CMS is user-friendly and is easy to adjust to with some training. Anyone who has delved into WordPress site has seen that it’s easy to navigate through the development space and customize your site.
The best part of WordPress is that clients don’t need to understand writing code to add elements to their site. The user-friendly layout means that clients can do the following without needing to be a web developer:
- Add pictures and pages to their site
- Update posts and sidebars
- Manage their menu structure and photo galleries
Turn The Page takes ease of use one step further by providing backend training for your site after it’s been built. We’ll guide you through every step of the way so that you’ll never feel lost or confused.
SEO Loves WordPress
A website is more than just a place for your customers to land. It’s a tool that can help you be found all across the web. WordPress is the most SEO-friendly platform because the code is cleaner. Google’s bots can crawl the site much easier when it’s built on WordPress. Many of the 19,000 plugins available are SEO apps that can boost your SEO further than any other platform. A WordPress site will do more than put your business on the map; it’ll set you apart from your competitors and bring in more customers.