Welcome back to our 2 part series all about avoiding cart abandonment, where we began last time discussing trust and transparency with your customers, and guest vs member check out options. Read on to see the rest of our helpful tips to strengthen your eCommerce.
Remind your customers what they are missing out on. Although they may have wandered away from your site, you might be able to entice your customers to come back to the products they left behind with a little email reminder. Chances are, if they’ve visited your site the customer has left behind their email, especially if you used the tip from our last post offering a special promotion like free shipping when they join your email list! In doing so, it’s incredibly easy to reach out with a call to action email after they’ve left like “Are you forgetting something?” or “The items you left behind are almost sold out!”, with a visible list of the items they left behind. Both, urging them to revisit the site and keeping the items fresh in their mind. We recommend sending out an email right after they navigate away from your page, and 1 or 2 more emails after a 24 hour period.
Visible carts aren’t just effective for emails. Try adding a small visible cart that can be seen by mousing over as the customer shops, with thumbnail images showing what they have plus the total cost with shipping calculation options. Last time we talked about the importance of upfront costs including shipping and this is a great way to display these tools. In one study 24% of people backed out of a purchase because they couldn’t see or calculate the total cost of their purchase up front! Just as you would in a store, you want to see everything your about to buy, so eliminate distraction and confusion by using a visible cart.
Is your eCommerce mobile compatible? If not then there is guaranteed revenue that you’re missing out on. Building a mobile first website, or even a mobile friendly website offers an experience that’s clean and easy to navigate for your customer. Mobile first at the very least will increased speed and avoid any failure to load that may send your customer fleeing. According to Google 48% of customers started searching for the product they bought on mobile first, and over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. In other words develop trust with your customers and allow them to shop with ease on their phones for the products you offer.
We love helping business’ of all sizes with the development and maintenance of their eCommerce, and mobile first web design. Contact Turn The Page St. Louis today or call us at (314) 896-1989 to learn more!